Exploring dog ownership

You can search for pet owner insights either by stage or through the Dog Owner Journey. Whichever way you choose, you’ll be able to drill down into key insights into the lives of dog owners from across the world.

Life stages

Explore the changing needs and beliefs of owners throughout the key stages in their dog’s life.

Explore

The Puppy owner journey

The Puppy Owner Journey takes an in-depth look at the needs, concerns and behaviours of puppy owners during the first months of ownership.

The Puppy owner journey